How much does it cost to recover from a cyber attack?

Cyber attacks refer to any attempt to gain unauthorized access to a computer system or network for the purpose of stealing data, disrupting operations, or implementing ransomware. In recent years, the threat and impact of cyber attacks on businesses and organizations has been rising dramatically. With more companies storing sensitive data online and conducting operations digitally, they have become prime targets for cybercriminals. The potential costs of a successful breach can be astronomical, which is why understanding the potential price tag of cyber attacks is critical for any business.

According to cyber attack statistics, the average cost of a data breach has risen from $3.86 million in 2018 to over $4 million in 2022 (https://www.cybertalk.org/9987-2/). For small and medium sized businesses, the costs can be devastating without proper protections in place.

Direct Financial Costs

The most immediate and visible costs of a cyber attack are the direct financial costs involved with investigating the attack, restoring compromised systems, and bolstering security to prevent future incidents. According to IBM’s 2023 Cost of a Data Breach Report (ibm.com/reports/data-breach), the average total cost of a data breach has risen to $4.35 million globally. This includes an average of $1.2 million just to investigate and contain the breach.

Other direct costs often include hiring external forensics experts, paying legal fees, purchasing credit monitoring services for impacted customers, and providing breach notifications. Hardware or software costs can also add up if systems and devices need to be replaced or remediated after an attack. Lost revenue from system downtime during recovery is another direct financial impact – IBM estimates over 50 days on average to fully recover from a breach.

For small and mid-sized businesses, direct costs from even a minor breach can be devastating. According to Business.com (business.com/articles/smb-budget-for-cybersecurity/), SMBs often underestimate potential cyber risks, with 60% spending less than $10,000 annually on cybersecurity. Yet the average cyber attack on small business costs over $200,000. Without proper security protections and response plans in place, SMBs can incur crippling financial damage from a single breach.

Indirect Financial Costs

Cyber attacks can have major indirect financial costs that are not always easy to quantify but can be extremely damaging to an organization. Some of the main indirect costs of cyber attacks include:

  • Reputation damage – A cyber attack, especially one involving sensitive customer data, can severely damage a company’s reputation. According to one estimate, as many as 75% of customers would consider no longer doing business with a company that had experienced a cyber attack. Rebuilding reputation can cost millions in marketing and public relations expenses (Source).
  • Lost customers – Closely tied to reputation damage, cyber attacks often cause organizations to lose customers or business partnerships. One study found that organizations lost on average 7% of customers following a cyber attack (Source).
  • Lower employee productivity – In the aftermath of an attack, IT and security teams need to devote extensive resources to recovery and remediation. Other employees may experience downtime or be unable to work normally. Overall organizational productivity takes a major hit.

These indirect costs, while harder to quantify than direct costs like damages or fines, often represent the bulk of total costs from a cyber incident.

Costs by Attack Type

The cost of recovering from a cyber attack can vary significantly depending on the type of attack. Some of the most common and costly cyber attacks include:

Malware

Malware like viruses, worms, and trojans can be very expensive to recover from. According to a report by Deloitte, the average estimated cost to recover from a destructive malware attack is $2.4 million.

Ransomware

Ransomware attacks, where hackers encrypt an organization’s files and demand payment for decryption, are becoming increasingly common. According to Cybersecurity Ventures, the global cost of ransomware could reach $20 billion by 2021.

DDoS

Distributed denial of service (DDoS) attacks that flood infrastructure with traffic can cost organizations an average of $100,000 per hour according to Deloitte. For long attacks, recovery costs can quickly add up.

Phishing

Phishing attacks typically aim to trick users into giving up credentials or sensitive data. The average cost of a phishing attack ranges from $200 to $500 per employee targeted according to CyberTalk. Recovery costs depend on the scale of the attack and data lost.

Costs by Industry

The cost of cyber attacks varies significantly across industries. According to research from IBM, the highest average cost of a data breach is in healthcare, at $10.1 million. The healthcare industry faces high costs due to stringent data privacy regulations and the need to notify patients affected by breaches. The financial services industry follows closely behind at an average of $5.72 million per data breach incident. This is likely due to the sensitive customer financial data handled by banks and insurance companies. Retail comes in third at $5.52 million as cybercriminals frequently target this customer-facing industry. On the lower end, media companies face an average cost of $3.08 million per breach while education sees costs around $3.79 million. Overall, regulated industries like healthcare and finance tend to have higher data breach costs compared to less regulated industries.

Costs by Company Size

Cyber attacks can be costly for businesses of all sizes, but the costs tend to scale with company size. According to research from IBM and the Ponemon Institute, the average data breach cost for businesses with fewer than 500 employees is $2.98 million. The average cost was only slightly lower, $2.63 million, for midsize businesses with 500-1,000 employees. However, the cost jumped significantly to $4.09 million for enterprises with over 1,000 employees.

Small businesses often struggle the most after an attack. An IBM study found that 60% of small companies go out of business within 6 months of a cyber attack. Startups and small businesses simply don’t have the financial cushion or resources larger companies have to absorb the costs of an attack. Because of their size, small businesses also tend to have fewer security protections in place.

Larger enterprises have IT and security teams dedicated to preventing attacks, so they are often better prepared. But breaches still extract a heavy toll. According to IBM research, the average cost per compromised record was $170 for enterprises, compared to just $146 for small businesses.

Liability and Legal Costs

The liability and legal costs from cyber attacks can be substantial. According to one report, the average cost for legal damages and fees from a data breach is $4 million. Companies can face a range of legal repercussions, including:

  • Regulatory fines for data breaches and privacy violations. These can range from tens of thousands to millions of dollars depending on the extent of the breach and number of people affected.
  • Class action lawsuits from customers whose data was compromised. Settlements from these lawsuits often run into the millions.
  • Shareholder lawsuits alleging the company did not adequately protect data and customer information.

Companies in heavily regulated industries like healthcare and finance face the highest legal liabilities from cyber attacks. But any organization that collects customer data is at risk of legal action if that data is breached or mishandled. Developing robust cybersecurity measures and incident response plans can help mitigate potential legal costs.

Reputation and Brand Damage

One of the most significant consequences of a cyber attack is reputational damage and loss of customer trust. According to a survey by Fair Institute, information security professionals identified reputational damage as the most costly form of loss from cyber events (Measuring Reputation Damage in Cyber Risk Analysis). A Forbes Insight report found that 46% of organizations had suffered reputational damage as a result of a data breach (How reputational damage from a data breach affects consumer perception).

After an attack, customers lose trust and question a company’s ability to protect their data and provide reliable service. This loss of loyalty can result in loss of business, as customers take their money elsewhere. According to a survey by Centripetal, 59% of professionals rated reputation loss as their biggest concern after a cyber attack (How Cyberattacks Affect Business Reputation). The damage to a brand’s reputation can linger for years and impact future revenue and growth.

Restoring trust following a breach requires transparency, accountability, and demonstration of enhanced security measures. However, even after taking corrective actions, many companies continue to suffer from negative public perception long after an attack.

Prevention Costs

The upfront costs for cybersecurity tools and training to prevent attacks can be significant for businesses. According to https://imagineiti.com/how-much-does-cybersecurity-cost-for-small-to-mid-sized-businesses/, each full-time employee costs a company between $2,500 – $2,800 per year for solid cybersecurity protection. This covers expenses like antivirus software, firewalls, intrusion detection systems, data encryption, multi-factor authentication, and security awareness training.

For small businesses specifically, the cost for essential cybersecurity services often ranges from $3 – $6 per user per month according to https://www.atlantic-it.net/cybersecurity-costs-for-small-businesses/. This provides protection for email, endpoints, networks, cloud apps, and includes ongoing security awareness training. Larger enterprises spend even more on advanced solutions like SIEMs, threat intelligence feeds, sandboxing, and specialized security staff.

While costly, these upfront cybersecurity investments can save companies significant money in the long run by preventing attacks or minimizing their impact. Neglecting cybersecurity preparedness to cut costs is often much more expensive when a breach occurs.

The Cost of Doing Nothing

Many organizations are tempted to do nothing and not invest in cybersecurity because they don’t see the immediate need or cost savings. However, this is short-sighted as the risks and potential costs of a cyber attack could be catastrophic.

According to Cybersecurity Ventures, the global cost of cybercrime is expected to reach $10.5 trillion annually by 2025. The average cost of a data breach is $7.91 million in the US. Ransomware attacks alone cost businesses $20 billion in 2021, up from $11.5 billion in 2019.

A successful cyber attack can cripple a business through data and financial loss, downtime, lost productivity, legal liabilities, and severe reputation damage. Many small businesses never recover after a cyber attack and are forced to shut down permanently.

The risks and potential costs of doing nothing vastly outweigh the investment required for good cybersecurity practices. Getting security fundamentals like backups, patching, multi-factor authentication, and encryption in place can prevent the vast majority of attacks. An ounce of prevention is worth a pound of cure when it comes to cybersecurity.