An Apple consultant is an IT professional who provides advice, training, and support related to Apple products and services. Their role involves helping individuals and organizations get the most out of Apple technology. Some of the key responsibilities of an Apple consultant include:
Providing Technical Support
A major part of an Apple consultant’s job involves troubleshooting technical issues and providing support for Apple hardware and software. This can involve tasks such as:
- Diagnosing and resolving problems with Macs, iPhones, iPads, Apple TVs, and other Apple devices
- Fixing software bugs, crashes, and performance issues
- Recovering lost data and repairing corrupt files
- Installing software updates, patches, and new operating systems
- Configuring network and internet connectivity settings
- Helping users understand error messages and navigate through issues
Apple consultants need to have extensive technical knowledge covering the Mac operating system, iOS, Apple apps and services. They troubleshoot issues onsite, remotely via phone/email or handle repairs at their own workshop. Their aim is to get Apple devices and software running smoothly again.
Providing Training
Part of an Apple consultant’s remit involves training users how to operate Apple products. Training can be delivered to individuals or groups within an organization. It may cover topics such as:
- How to use Macs – from basics like working with Finder through to more advanced skills like automating tasks
- Getting started with iPhone and iPad – setting up devices, using built-in apps, security features etc
- Leveraging productivity apps like Pages, Numbers and Keynote
- Using creative software such as Final Cut Pro, Logic Pro, iMovie and GarageBand
- Getting up to speed with services like iCloud, Apple Music, Apple TV+ and Apple Arcade
- Best practices for deploying and managing Apple devices at an enterprise level
Apple consultants tailor the training to suit the clients’ level of knowledge and needs. Hands-on demonstrations and practice help users gain confidence and get the best from the technology available to them.
Advising on Purchases
Organizations and individuals often look to Apple consultants for unbiased advice when purchasing new Apple gear. Consultants can provide recommendations on topics including:
- Which MacBook, iMac or Mac mini model best suits different needs
- Capacity and connectivity requirements when buying iPads or iPhones
- Whether to purchase or lease equipment through financing deals like Apple Business Manager
- What accessories are worth buying – e.g. keyboards, mice, adapters
- How to save money by buying refurbished/older models or waiting for upgrades
- Building out a coordinated ecosystem with Apple TV, AirPods, HomePod etc
Drawing on expert product knowledge and understanding client requirements, the consultant aims to provide tailored, impartial advice. They may also assist with the purchasing process itself.
Developing Custom Solutions
Experienced Apple consultants can build custom software and systems to address specific business needs. This may involve:
- Creating mobile apps for internal use within an organization
- Developing workflows and processes to optimize Apple technology use
- Integrating Mac systems with internal platforms and databases
- Building custom dashboards, analytics and reporting tools
- Automating tasks and procedures through scripting
- Ensuring Apple infrastructure is compatible with non-Apple systems
The consultant handles the design, testing and documentation of these bespoke solutions. Complex projects are generally undertaken for larger corporate clients rather than individuals.
Managing Rollouts and Deployments
Apple consultants assist organizations to successfully deploy major rollouts of Apple gear and software updates. Activities may include:
- Planning and scheduling the rollout across departments
- Setting up equipment with standard configurations
- Assisting users with the transition to new devices or OS versions
- Monitoring systems and addressing any issues arising
- Evaluating rollout success and identifying areas for improvement
Smooth rollouts minimize disruption to productivity. An Apple consultant provides the technical expertise and project management to streamline the process.
Providing Ongoing Account Management
Some Apple consultants provide ongoing managed services and support for clients. This can mean:
- Acting as the main point of contact for Apple enquiries
- Monitoring systems proactively for potential problems
- Training new staff members as an organization grows
- Keeping clients informed of new product releases
- Assisting with procurement and licensing renewals
- Periodically auditing hardware and software
Long-term relationships enable consultants to gain a deeper understanding of the client’s environment and needs.
Providing Remote Support
Apple consultants are able to provide remote assistance in addition to onsite support. Working remotely enables services to be delivered more efficiently. Options for remote support include:
- TeamViewer – Remote control for desktop support and online meetings
- LogMeIn Rescue – Web-based remote support with mobile app
- ConnectWise Control – Secure, unattended access to computers and servers
- Splashtop Remote Support – Remote desktop access across platforms
- FixMe.IT – Remotely diagnose Mac and iOS devices
- Remote Desktop/Screen Sharing – Built into MacOS and iOS
Remote support facilitates fast troubleshooting and resolution of issues without needing onsite visits in all cases.
Staying Up-To-Date on Apple Services
Apple is constantly improving and expanding its various services like iCloud, Apple Music, iMessage etc. Consultants need to stay current on the latest features and get hands-on experience. This allows them to:
- Provide informed recommendations to clients
- Identify useful new capabilities
- Resolve issues arising from updates
- Speak knowledgably about the Apple ecosystem
Maintaining a breadth of Apple knowledge helps consultants provide well-rounded guidance tailored to each client’s needs.
Training and Certifications
While not always mandatory, training courses and certifications are beneficial for Apple consultants to validate and demonstrate their expertise. Some of the main options include:
- Apple Certified Support Professional (ACSP) – Covers MacOS support and troubleshooting.
- Apple Certified Mac Technician (ACMT) – Focuses on Mac hardware troubleshooting and repair skills.
- Apple Certified iOS Technician (ACiT) – Deals with iOS device repair capabilities.
- Apple Certified Trainer – For those delivering Apple training to others.
- JAMF Casper Suite Certifications – Managing Apple devices in enterprise environments.
- MacTech BootCamps – Intensive training on Apple deployment, management and support.
Gaining respected Apple certifications enhances a consultant’s reputation and skillset. However, real-world experience is equally important.
Business and Consulting Skills
In addition to technical skills, soft skills are important for succeeding as an Apple consultant. These include:
- Communication – listening, explaining concepts clearly, written skills.
- Analytical thinking – methodical troubleshooting and problem-solving.
- Patience – dealing calmly with stressed clients and complex issues.
- Teaching ability – training clients with different learning styles.
- Customer service – building rapport, managing expectations, upselling appropriately.
- Business acumen – managing finances, marketing services, understanding client needs.
Strong interpersonal and business skills enable consultants to provide well-rounded service and succeed commercially.
Work Environments
Apple consultants work in a range of environments including:
- Independent consultancy – As a solo contractor or owning a small consultancy providing Apple expertise.
- Consulting firms – Larger consultancies maintain dedicated Apple consulting practices.
- Apple Authorized Service Providers – Perform warranty repairs and can provide consulting/support services.
- Apple retail stores – Work under the AppleCare banner to support customers.
- Corporate IT teams – Manage and support workplace Apple technology.
- Educational institutions – Supporting Apple platform across school/university.
The scope of the role varies depending on whether embedded within a larger organization or working as an independent advisor.
Day to Day Tasks
While specific activities depend on clients, some typical daily tasks for an Apple consultant may include:
- – Meeting with clients to evaluate their technology needs
- – Researching, testing and evaluating Apple hardware/software
- – Developing support documentation and manuals
- – Debugging workflow or app issues based on user feedback
- – Carrying out IT projects like migrations, rollouts, integrations
- – Creating training plans, curriculums and demonstration materials
- – Preparing sales proposals, quotes and scoping documents
- – Logging support tickets and monitoring service requests
- – Writing technical articles, blog posts and documentation
- – Testing new operating systems, updates and security patches
The consultant manages both strategic initiatives and hands-on daily support tasks. Variety is part of the appeal.
Salary and Opportunities
According to Payscale, salaries for Apple consultants in the United States range from $42,000 for entry level contractors up to $120,000+ for consultants with significant experience and working for large firms. The average is around $75,000. Key factors impacting salary include:
- – Level of Apple certification achieved
- – Years of professional experience
- – Specialist technical skills and business expertise
- – Whether working independently or for a larger organization
- – Location – major metro areas pay more
- – Industries serviced and reputation with clients
There are promising opportunities to build a consulting business or progress into senior Apple-focused roles within IT management. Willingness to relocate may also maximize prospects.
Pros and Cons
Some pros and cons to weigh if considering becoming an Apple consultant include:
Pros
- – Opportunity to specialize and become an expert on Apple platforms
- – Constantly working with cutting-edge technology
- – Avoiding some technical support frustrations e.g. driver issues on Windows
- – Flexible work options if self-employed
- – Can build personal brand as a thought leader
- – Learn about a diverse range of businesses/industries
Cons
- – Dealing with frustrated clients with unrealistic expectations
- – Rapidly changing technology requires constant learning
- – Apple repairs/data recovery can be challenging
- – Less enterprise experience than Microsoft/Linux environments
- – Stable income more difficult when self-employed
- – Potential need to manage business finances, marketing etc.
The pros tend to outweigh the cons for most Apple enthusiasts who become consultants. It enables them to turn their passion into a career.
Conclusion
Apple consultants enjoy sharing their expertise to empower individuals and organizations to get the most from Apple technology. Their core skills encompass technical troubleshooting, training, advising clients on optimal solutions and resolving software/hardware issues. Consultants have the flexibility to work independently or within larger firms to provide Apple support and customized solutions. It is an exciting and challenging career path for IT professionals who want to specialize in Apple platforms and become revered experts.