Frank’s RedHot is an iconic hot sauce brand that has been around since 1920. They are best known for their signature hot sauce, Frank’s RedHot Original Cayenne Pepper Sauce. Frank’s has built their brand around their popular catchphrase and slogan, “I put that $h!t on everything.” This slogan emphasizes the versatility of Frank’s hot sauce and how it can be used to add spice and flavor to all kinds of foods.
Quick Answers
The quick answer to the question “What is the slogan of Frank’s Red Hot?” is:
The slogan of Frank’s RedHot is “I put that $h!t on everything.”
This catchy and provocative slogan suggests that Frank’s RedHot sauce can be used on all types of foods to make them more delicious.
History of Frank’s RedHot
To understand the context behind Frank’s slogan, it’s helpful to learn some history about the hot sauce brand:
- Frank’s RedHot was created in 1920 in Louisiana by a man named Frank Tea and his wife.
- They originally used pepper pods grown on their family farm to make the hot sauce.
- It was known as Frank’s RedHot Cayenne Pepper Sauce and became popular locally in Louisiana.
- In 1977, the Tatum family purchased Frank’s RedHot from the Tea family to market it more widely.
- Under the Tatum family’s ownership, Frank’s RedHot has grown into one of the most popular hot sauce brands in the US.
So Frank’s RedHot has a long history stretching back over 100 years. The brand has evolved from a small local hot sauce in Louisiana to a nationally distributed product used by hot sauce fans across America.
The Meaning Behind “I Put That $h!t on Everything”
Frank’s official slogan “I put that $h!t on everything” was introduced in the early 2000s. It’s not known exactly when it launched, but it was definitely being used in advertising by 2004.
The meaning behind the slogan is that Frank’s RedHot sauce is so tasty that fans will put it on all kinds of foods. The $h!t word emphasizes how enthusiasts don’t just use a dash of it – they really douse their food with large amounts of the sauce.
The slogan has a cheeky, provocative tone that caught people’s attention and made it memorable. While some may find the profanity offensive, the informal and irreverent language helped attract younger audiences and established Frank’s as a fun, edgy brand.
Slogan Uses Humor and Hyperbole
The “I put that $h!t on everything” slogan works on a few levels:
- Humor – The profanity gives the slogan a funny, amusing tone. It makes people laugh and captures their attention.
- Hyperbole – Of course no one literally puts Frank’s RedHot on everything they eat. But the exaggeration emphasizes how it can be used on all kinds of unexpected foods.
- Intrigue – It leaves people wondering what kinds of wacky food combinations people are making with Frank’s RedHot sauce.
So the humor and exaggeration makes the slogan entertaining and memorable, even if it’s not meant to be taken literally.
Promotes Versatility and Bold Flavor
On a more practical level, “I put that $h!t on everything” promotes how versatile and bold-flavored Frank’s RedHot sauce is, including:
- It suggests Frank’s can spice up just about any dish or cuisine.
- The sauce packs a bold, intense flavor that improves many foods.
- Fans are so obsessed with the taste they want to put it on everything they eat.
- It has universal appeal – it can be used in endless recipes and applications.
So the slogan emphasizes how Frank’s RedHot is flexible, highly flavorful, and loved by fans who want to add it to all types of meals.
Examples of Frank’s Slogan in Pop Culture
Frank’s infamous slogan has made its way into pop culture through songs, TV shows and recipes:
Lyrics
- Rapper Nelly referenced the slogan in his hit song “Hot in Herre” with the line “I got that freaky, freaky flow/I’m that Nelly band, I’m on my hot $h!t.”
- Country duo Big & Rich mention Frank’s in their song “Fake I.D.” singing, “I put that $h!t on everything, even Haggis.”
- Folk-pop singer Andrew Bird included the line “Frank’s RedHot, I put that $h!t on everything” in his tune “Plasticities.”
TV Shows
- In Archer, character Cheryl Tunt often talks about putting Frank’s RedHot on foods, including using it as cereal milk.
- An episode of It’s Always Sunny in Philadelphia is titled “Frank’s Back in Business” and shows Frank becoming obsessed with Frank’s RedHot sauce.
- MTV’s short-lived cooking show Yo Momma has featured various recipes where contestants incorporated Frank’s sauce.
Recipes
The slogan has inspired unique Frank’s RedHot-infused recipes like:
| Recipe | Description |
|---|---|
| Frank’s RedHot Chicken Dip | A creamy, spicy chicken dip made with cream cheese, chicken, and Frank’s RedHot sauce. |
| Frank’s RedHot Buffalo Chicken Pizza | Pizza with buffalo chicken covered in Frank’s sauce instead of tomato sauce. |
| Frank’s RedHot Chocolate Chip Cookies | Cookies made with Frank’s RedHot sauce added to the batter. |
These examples show how Frank’s slogan has worked itself into pop culture through music, TV, and food.
Effectiveness of Frank’s Slogan
Frank’s infamous “I put that $h!t on everything” slogan has proven highly effective for the brand in several ways:
Increased Awareness and Sales
The catchy and provocative slogan significantly raised awareness for Frank’s RedHot sauce. It helped drive increased sales and boosted the brand’s market share in the hot sauce category.
Strong Brand Identity
The slogan established a clear brand identity for Frank’s as a bold, edgy brand with a fun, irreverent personality.
Customer Loyalty
Fans of spicy food have become loyal buyers of Frank’s RedHot products thanks to the slogan’s emphasis on using the sauce in endless applications.
Buzz and Word-of-Mouth
The memorable slogan generated buzz and word-of-mouth for Frank’s in popular culture, like songs, TV, and recipes.
Fan Generated Content
Fans created their own content (recipes, memes, etc.) inspired by the “I put that $h!t on everything” slogan, increasing brand awareness.
Overall, Frank’s slogan has powerfully conveyed the sauce’s appeal and driven impressive results for the brand.
Conclusion
In summary, Frank’s RedHot’s long-running slogan “I put that $h!t on everything” has become an iconic catchphrase in hot sauce marketing. Its provocative tone, humor, and hyperbole captures people’s attention while emphasizing how Frank’s sauce can spice up all types of foods.
The slogan originated in the early 2000s and highlights the versatility, bold flavor, and fan loyalty of Frank’s RedHot sauce. It has worked its way into pop culture while driving strong brand awareness and sales results.
While it may contain profanity, Frank’s infamous slogan has achieved cut-through marketing that resonates with hot sauce enthusiasts who want to add heat and flavor to everything they eat. For Frank’s RedHot fans, putting “that $h!t on everything” is a badge of honor they happily embrace.
So next time you grab a bottle of Frank’s RedHot for your buffalo wings, taco salad, or bloody mary, remember the slogan that made this hot sauce brand famous: “I put that $h!t on everything!” It captures the passion of spicy food fans everywhere who’ve fallen in love with Frank’s signature flavor and want to douse it on all their favorite dishes.
While Frank’s RedHot has other sauce varieties today like Sweet Chili and Buffalo ranch, “I put that $h!t on everything” will forever remain the slogan that established Frank’s as a beloved, flavor-boosting hot sauce perfect for any meal or food.
Now pass the Frank’s, I’m putting that $h!t on everything!