Can you access iTunes Store on iPhone?

Yes, you can access the iTunes Store on an iPhone. The iTunes Store allows you to browse, purchase, rent, and download apps, music, movies, TV shows, audiobooks, and more right on your iPhone.

How to access the iTunes Store on an iPhone

There are a few different ways to access the iTunes Store on an iPhone:

  • Open the App Store app – The App Store has a tab at the bottom for accessing the iTunes Store. Tap on this tab to browse and shop.
  • Use the iTunes app – If you have the iTunes app installed on your iPhone, you can open it and access the store through there.
  • Visit – You can access the iTunes Store website directly from the Safari browser on your iPhone.
  • Use search – You can search for specific apps, music, movies, etc. right from the iPhone’s search screen or widget.
  • Links within other apps – Some Apple apps, like Apple Music, have direct links to the iTunes Store for purchasing content.

What you can do on the iTunes Store

Here are some of the key things you can do when accessing the iTunes Store on an iPhone:

  • Browse and search for apps – Discover new apps to download based on categories, top charts, genres, and through search.
  • Purchase and download apps – Buy and download apps directly to your iPhone.
  • Manage existing app downloads – View existing app downloads and re-download any previously purchased apps.
  • Explore and buy music – Browse new releases, top charts, genres, and search for music to purchase.
  • Buy movies and TV shows – Shop movies and TV shows to buy or rent and watch on your iPhone.
  • Discover and buy audiobooks – Browse best selling audiobooks or search for titles and authors.
  • Subscription management – Manage existing subscriptions like Apple Music through the store.
  • Redeem gift cards and codes – Use iTunes gift cards and promo codes to get content.

Steps to access the iTunes Store on an iPhone

Here is a more detailed walkthrough of how to access and use the iTunes Store on an iPhone:

  1. Open the App Store app – Locate and open the App Store app on your iPhone. This is the app with the blue icon that says “App Store”.
  2. Tap on the “Today” tab at the bottom – At the bottom you’ll see five tabs. Tap on the middle “Today” tab.
  3. Scroll down and tap “iTunes Store” – Scroll down past Top Apps and you’ll see a section called “Quick Links”. Tap on the “iTunes Store” link here.
  4. Browse and search the store – This will open up the iTunes Store where you can browse and search for content to purchase or rent.
  5. Tap on a category to browse – Along the top you’ll see different categories like Music, Movies, TV Shows, Audiobooks, Apps. Tap any category to browse that type of content.
  6. Search for specific content – Tap the Search bar at the top right to search for something specific like an app name, movie title, song, or artist.
  7. Tap on a content item to view details – Tap on any content item to view details like ratings, screenshots, sample music clips, etc. before purchasing.
  8. Tap price button to purchase or download – If it’s a free download, tap “Get”. If it’s a paid item, tap the price button to complete the purchase or rental.
  9. Enter Apple ID password to confirm purchase – You’ll need to enter your Apple ID password to confirm paid purchases. Some free downloads also require confirmation.
  10. View progress in the Today tab – After purchase, you can go back to the Today tab to view download progress. Content will download directly to your device.
  11. Access and enjoy new content – Once downloads complete, you can enjoy new apps, music, movies, books and more! Apps can be found on your device’s home screen.

Requirements for accessing iTunes Store on iPhone

To access and use the iTunes Store on an iPhone, you’ll need:

  • An iPhone – The iTunes Store is available on iPhone models running iOS/iPadOS 10.0 or later.
  • An Apple ID – You need an Apple ID to access the store and make purchases.
  • An internet connection – Your iPhone needs to be connected to WiFi or cellular data to use the store.
  • A payment method – To make paid purchases you’ll need a payment method like a credit/debit card or gift card on your Apple ID.

As long as you have an iPhone and an Apple ID with a payment method set up, you should be able to fully access and use the iTunes Store.

Types of content available on iTunes Store

Here is an overview of the main types of content you can access on the iTunes Store for iPhone:


  • iPhone apps – Downloaded directly to your iPhone.
  • iPad apps – For use on iPad devices.
  • Mac apps – For use on Mac computers.


  • New album releases
  • Top songs and albums chart
  • Music genres like pop, rock, hip-hop, etc.
  • Ability to buy individual songs or whole albums


  • New movie releases
  • Movie rental options
  • Movie charts and top movies
  • Movie genres like action, comedy, drama, etc.

TV Shows

  • New TV show releases
  • TV show rental options
  • TV show charts and top shows
  • TV show genres like comedy, drama, reality, etc.


  • Bestselling audiobooks
  • Fiction and non-fiction genres
  • Audiobook charts
  • New releases

This wide selection of content from apps to music, movies, TV and books make the iTunes Store a robust marketplace and content hub.

Managing Apple ID and payment methods

To purchase paid content from iTunes, you’ll need to have a valid payment method associated with your Apple ID. Here are some tips for managing your Apple ID and payment methods for iTunes Store purchases:

  • Add a credit/debit card – In iPhone Settings, go to your Apple ID profile and add a Visa, Mastercard, American Express or Discover card.
  • Add a PayPal account – You can add a PayPal account as a payment option too.
  • Redeem iTunes gift card – Enter gift card codes in iTunes under your account settings to add gift card balances.
  • View billing information – Check that your billing address is correct for your payment methods in your Apple ID account settings.
  • Change payment method – You can update or change your payment method at any time in your Apple ID payment settings.
  • Manage subscriptions – Review any active iTunes subscriptions under your account and manage renewal/cancellation.

Keeping payment information up to date ensures a seamless purchasing experience on the iTunes Store.

Tips for using the iTunes Store on iPhone

Here are some useful tips for having the best experience using the iTunes Store on your iPhone:

  • Checkout quicker with Touch ID – Use Touch ID fingerprint scanning for faster checkout when purchasing content, if your device supports it.
  • Use List Views – Switch app, music, movie and TV browsing to List Views for easier skimming and reading.
  • Enable automatic downloads – Turn on automatic downloads so new purchases download right to your device.
  • Use Siri – Use Siri voice commands like “Find comedy movies on iTunes” to quickly search.
  • Check store notifications – Allow notifications from the App Store to alert you to new releases and updates.
  • Use iTunes Gift Cards – Redeem gift cards to get content without using a credit card.
  • View account purchase history – See your full purchase history in your account settings for reference.
  • Family Sharing – Set up Family Sharing with your Apple ID to share content purchases with family.

Leveraging features like Touch ID, Siri, notifications, and Family Sharing can take your iTunes Store experience on iPhone to the next level.

iTunes Store on iPhone vs. iTunes on Computer

The iTunes Store is available across iOS devices like iPhone and iPad as well as desktop platforms like Mac and PC. Here’s an overview of the key differences between using the iTunes Store on an iPhone vs. on a computer with iTunes:

iTunes Store on iPhone iTunes Store on Computer (Mac/PC)
Browsing and purchases made directly on device Browsing done on computer, purchases sync to devices
More limited browsing experience More advanced browsing capabilities
Content downloads directly to device Can download to computer or sync to devices
Simplified access through App Store app Accessed through iTunes desktop app
Touch ID and Apple Pay support No biometric purchase options
Good for on-the-go purchases Good for bulk purchases and management

In summary, the iPhone experience focuses on fast on-device purchases that download right to your phone. The computer-based iTunes approach allows more robust browsing, management of content across devices, and bulk purchasing power.

Troubleshooting iTunes Store on iPhone

Here are some troubleshooting tips for common issues accessing or using the iTunes Store on iPhone:

Can’t access iTunes Store

  • Check internet connection – Make sure your WiFi or cellular data connection is working.
  • Update iOS – Updating to the latest iOS version can fix bugs.
  • Check Apple ID – Sign out and back in to your Apple ID, update payment information.
  • Contact Apple Support – For persistent issues, contact Apple Support via phone, chat, email.

Purchases not downloading

  • Check download queue – Pending downloads can be viewed in your account history.
  • Check storage space – Ensure you have enough storage space on your device for the download.
  • Toggle Airplane Mode – Turn Airplane Mode on and off to reset connections.
  • Restart device – Power cycle the device by turning it off and back on.

Can’t make purchases

  • Verify payment info – Double check that your payment method details are correct.
  • Contact bank – Your bank may be blocking the transaction if they suspect fraud.
  • Update payment method – Try using a different credit card or payment option.
  • Check country settings – Change your “Account Settings” country if incorrectly set.

For any additional issues, consider contacting Apple support for assistance with troubleshooting. The Apple Support app provides chat and phone options.


The iTunes Store provides iPhone users with instant access to a vast world of apps, music, movies, TV shows, audiobooks and more. By using the App Store app and Apple ID, you can easily browse, purchase, and manage content. Features like Touch ID and Family Sharing offer convenience, while Siri and notifications enable discovery of new iTunes content. While the iPhone experience focuses on fast purchases that download directly to your device, using iTunes on a computer allows for more robust browsing and bulk purchases. With a few tips for troubleshooting, you’ll be accessing and enjoying the iTunes Store on your iPhone in no time.