What is iTunes refund policy?

iTunes is Apple’s popular digital media platform, offering music, movies, TV shows, audiobooks, and apps for purchase and download. With billions of downloads per year, iTunes has a clear refund policy to handle requests from unsatisfied customers. This article outlines the key details of iTunes’ refund policy, covering the types of purchases eligible, time limits, how to request a refund, refund methods, limits, and exceptions to the standard policy. The goal is to provide readers with a comprehensive overview of the iTunes refund process.

Official Policy

According to Apple’s official website, Apple has a generous refund policy for apps and other content purchased through the App Store and iTunes. Customers can request a refund within 90 days of purchase if they are not satisfied with the app or content for any reason.1

For app purchases, Apple allows refunds as long as the app has been downloaded or used for less than 2 hours. After downloading an app, customers have up to 90 days to request a refund. For content purchases like music, movies, books, and TV shows, customers can request a refund within 90 days of purchase regardless of whether the content has been consumed or not.

Apple states that most refund requests are reviewed and completed within 24 hours. Refunds are credited to the payment method used to make the original purchase. Customers can request refunds for individual purchases or multiple purchases at once through their iTunes/App Store account settings.

Overall, Apple aims to provide customers flexibility with trying apps and content risk-free before committing to a purchase. Their refund policy is more lenient than most other digital storefronts. However, some limitations and exceptions to the refund policy do apply.

Types of Purchases

Apple offers refunds on most types of purchases made through the App Store, iTunes Store, Apple Books, and subscriptions via Apple services like Apple Music or Apple TV+. However, refund eligibility depends on the specific type of purchase.

App and game purchases are eligible for refunds within 90 days of purchase. This includes both free and paid apps. Refunds can also be requested for in-app purchases, such as premium app features, virtual coins/gems, and subscriptions made within apps.

For music, movies, TV shows, and books purchased directly through Apple, refunds can be requested within 90 days of purchase. However, content that has been downloaded, streamed, or accessed is no longer eligible.

Apple Music, Apple TV+, Apple News+, Apple Arcade, and other subscription services are eligible for refunds within the first 3 months. After 3 months, only the most recent monthly subscription fee is refundable.

Content purchased through iTunes Gifts, iTunes Pass, or Family Sharing is not eligible for refunds. Apple also does not provide refunds for used software or any hardware products like iPhones, iPads, or Macs.

Time Limits

Apple has specific time limits and requirements for requesting refunds on iTunes purchases. According to Apple’s support page, you must request the refund within 90 days of the original purchase date. This applies to all content types purchased on iTunes, including apps, movies, TV shows, music, books, and more.

For subscriptions, you have until 48 hours before the next renewal date to request a cancellation and refund of the current period. This gives Apple time to process the cancellation before billing you again. For example, if your subscription renews on the 5th of each month, you would need to request a cancellation by the 3rd to receive a refund.

It’s important to request refunds in a timely manner, as Apple will not grant refunds past the 90 day window for one-time purchases or outside the 48 hour window for subscriptions. Checking your purchase history periodically can help ensure you don’t miss the deadline if you want a refund.

Requesting a Refund

To request a refund from iTunes, you need to contact Apple customer support directly. There is no automated refund process through iTunes. Here are the steps to request a refund:

  1. Open the iTunes app on your device and go to the Purchased section to find the item you want refunded.
  2. Note the name, date, and price paid for the item.
  3. Contact Apple Support through phone, chat, or email. Provide the details about the purchase and explain why you are requesting a refund.
  4. Refund requests must be made within 90 days of the original purchase date.
  5. Per How To Get a Refund From iTunes, describe the issue with the purchase and clearly state you want a refund.

Refunds are handled on a case-by-case basis by Apple customer support. Make your refund request promptly and provide a clear explanation to increase the chances it will be approved.

Refund Method

When you request a refund from Apple for an app, music, movie, TV show, or book purchase, the refund will be issued back to the original payment method used to make the purchase. For example, if you originally paid with a credit card, the refund will be credited back to that same credit card. If you used an Apple Gift Card or Apple ID balance, the refund will go back to the Apple Gift Card or Apple ID balance.

According to Apple’s support site https://support.apple.com/en-us/HT204084, “Refunds can’t be issued to a different card. The refund will go back to the original card used to make the purchase.” This applies to purchases made with a credit card, debit card, prepaid card, or other payment method linked to your Apple ID.

So in summary, when requesting an iTunes or App Store refund, you can expect the refund to be processed back to the original payment method used, whether that’s a credit/debit card, Apple Gift Card, or Apple ID balance. Apple wants to make sure the refund goes back to the appropriate source.

Refund Limits

There are some limits to the number and frequency of refunds you can request from iTunes and the App Store according to Apple’s policies. While Apple does not publicly provide the exact number or frequency allowed, there are some general guidelines.

For apps and in-app purchases, Apple support discussions indicate there is likely a limit to how many refunds you can request over a certain period of time. Requesting an excessive number of refunds may result in your account receiving a warning from Apple. This is likely intended to prevent abuse of the refund system.

For example, one Apple support thread mentions that if you request “lots of refunds eventually you’ll get a warning.” https://steamcommunity.com/discussions/forum/0/1743346190287010035/

That said, most customers seem to report being able to get refunds for apps and in-app purchases without issue as long as it is within the time limit and for valid reasons per Apple’s policy.

Overall, while Apple does not provide the exact limits, it appears there is some limit to the frequency and number of refunds allowed over a time period before you may receive a warning. But for most reasonable customers following the policies, refunds are readily provided.

Exceptions to the Refund Policy

Apple generally does not make exceptions to their standard refund policy. However, according to discussions on the Apple support forums, there are certain situations where Apple may deny a refund request even if it is within the standard 14-day window:

  • Evidence of fraud or refund abuse
  • “Manipulative behavior” like repeatedly requesting refunds
  • Refunds for “personalized” items like engraved products

So while the refund timeframe is generally strict, Apple support does maintain the right to use discretion for suspected abuse cases. If your refund is denied unexpectedly, you may need to contact Apple support to understand the rationale behind the decision.

Customer Support

If you have additional questions about the iTunes refund policy that aren’t answered here, you can contact Apple support directly for assistance.

Apple provides customer support through several channels:

  • Phone support: Call 1-800-275-2273 (in the US) or your local Apple support number to speak with an advisor.
  • Chat support: Initiate a live chat session on Apple’s support site.
  • Email support: Send an email to Apple support at [email protected].
  • Social media: Reach out to @AppleSupport on Twitter or send a private message on Facebook.

Be sure to have your Apple ID, order information, and any other relevant details on hand when you contact Apple support. The advisors will be able to look up your account and assist with your specific refund request.


In summary, the key points about the iTunes refund policy are:

  • Apple offers refunds for iTunes and App Store purchases within 90 days of purchase.
  • Refunds can be requested for apps, music, movies, TV shows, and books.
  • Refunds are typically credited back to the original payment method.
  • Refunds are limited to 3 per customer per calendar year.
  • Exceptions can be made for extenuating circumstances like unauthorized purchases.
  • Customers can request refunds via iTunes customer support online or by phone.
  • The refund policy aims to give customers the flexibility to evaluate purchases while protecting developers.

The iTunes refund policy provides a reasonable window to request your money back while balancing the interests of customers, artists, and Apple. Understanding the key rules around time limits, purchase types, and exceptions allows customers to utilize the policy effectively if needed.