What should we name our laptop?

When it comes to naming a new laptop, there are many factors to consider. The name should be memorable, descriptive, and invoke positive emotions about the brand. As an SEO writer, my goal is to choose a name that is also optimized for search engines. In the opening paragraphs, I’ll provide quick answers to common questions about naming a laptop.

Why is naming a laptop important?

The name of a laptop is often the first impression a potential customer will have of the brand. It needs to encapsulate the key features, benefits, and personality of the device. A good name can help a laptop stand out in the crowded market and connect emotionally with target buyers. For a company, the laptop name becomes part of the brand identity and a valuable intangible asset if chosen well.

What are the naming criteria for a laptop?

Some key criteria to consider when naming a new laptop include:

  • Descriptiveness – clearly conveys what the laptop is and its key characteristics
  • Distinction – stands out from competitor laptop names
  • Brevity – short and easy to remember
  • Personality – reflects the tone and values of the brand
  • Searchability – contains keywords users may search for
  • Easy to pronounce and spell
  • Positive connotations – invoking creativity, productivity, entertainment, etc.

What are some examples of great laptop names?

Here are some examples of memorable and effective laptop names from major brands:

  • MacBook Air – Apple – thin, lightweight, advanced
  • ThinkPad – Lenovo – invokes thinking, business focus
  • Ideapad – Lenovo – emphasizes innovation, creativity
  • Zenbook – ASUS – evokes peace, balance, simplicity
  • Spectre – HP – sleek, premium, sophisticated
  • Inspiron – Dell – inspires the user’s potential

What naming approaches can work for a laptop?

Laptop names often fall into these main approaches:

Descriptive Names

These names clearly describe a key feature or benefit, like MacBook Air conveying a thin, light laptop.

Invented Names

These names use made-up words that are unique and memorable like Ideapad.

Foundational Names

These build on the parent company’s name like HP Spectre.

Evocative Names

These evoke emotions, values, and associations like Zenbook’s calm and focus.

Functional Names

These reflect the target user or use case like a Dell Latitude for business travelers.

What are some naming tips and best practices?

Some key naming tips include:

  • Focus on the target audience and their needs
  • Keep it short – 1-3 words
  • Test names with target audiences
  • Check for cultural sensitivities
  • Confirm it is trademarkable
  • Ensure web domain availability
  • Use an energetic tone
  • Include keywords

What are some pitfalls to avoid when naming a laptop?

Some naming pitfalls to steer clear of:

  • Overly long or complex names
  • Hard to pronounce or spell names
  • Negative connotations
  • Dull or uninspiring names
  • Overused words like “smart”, “power”, “pro”
  • Naming it after the specs like processor
  • Names too similar to competitors

What specific keywords could we include for SEO?

Based on high search volumes and relevance, here are some keyword ideas to include:

  • laptop
  • computer
  • portable
  • notebook
  • chromebook

Phrases like “business laptop”, “student laptop” or including the screen size like “15 inch laptop” also have high search volume. The ideal name would naturally incorporate 1-2 of these terms.

What are some name ideas for our new laptop?

Here are some initial name ideas to consider that incorporate the key criteria:

Venture Book Pro

Evokes adventure, creativity and professional use. Includes “book” keyword.


Suggests speed and productivity. Short and energetic.

Luminous Laptop L1

Describes bright screen and clean design. Includes “laptop” keyword.

CoreBook Elite

Communicates power and high performance. Includes “book” keyword.

VisionBook Vista

Stresses stunning visuals and big screen. Includes “book” keyword.

JetMobile 180

Conveys ultraportable size and speed. Includes screen size.

How should we evaluate and select the final name?

To select the best name from those proposed, we should:

  • Compare against our naming criteria
  • Review competitor names and potential trademark conflicts
  • Conduct consumer surveys to see which are most memorable and preferred
  • Perform logo and branding exercises to see how names work visually
  • Assess domain name availability
  • Use tools like Google Trends to analyze search volume data

The final choice should meet all our criteria, resonate with consumers, work for our branding, and align with long-term business goals.


Choosing the right laptop name requires balancing descriptiveness, distinction, tone, and search optimization. Avoiding common pitfalls and focusing on consumer response, branding cohesion, and trademarks can lead to a name that serves the laptop and company well. With care and testing, the ideal unique, memorable name can be uncovered to launch a successful new laptop into the market.